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How to Launch A Marketing Program That Truly Delivers
“Funny how the new things are the old things.” ~ Rudyard Kipling The average businessperson sent and received 122 emails per day in 2016, and that total climbed to more than 150 by 2018. That doesn’t...
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How to Keep Tabs on Your Competition Online
Every smart business makes it point to pay attention to the competition. While you should never spend exorbitant amounts of time dissecting every minor move nor murmur that your competitors make, you...
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The Key to a Winning Market Strategy: Discipline
The Discipline of Market Leaders by Brian Treacy and Fred Wiersema (Basic Books, 1997) had a major impact on me when I first read it way back in 2002, even though it was already about six years old...
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Why Responding to Online Reviews is Crucial
Would you do business with your own company? When you search for your company by its name and add the word “reviews” at the end, are you happy with what people are saying? Competition is fierce in...
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News Flash: Prospective Clients WANT to Hear from You
Seems like just about every time I host a marketing workshop or talk with a new coaching client, I hear the question: “Won’t I be bugging people if I keep following up with them?” The answer is an...
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How to Develop a Powerful (and Profitable) Unique Selling Proposition
What makes you different from your competitors? Why should your customers choose your service or product instead of others they could choose? Why should your customers stay with you when new...
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How to Unleash The Power of Customer Lifetime Value (CLV)
In working with my coaching and consulting clients, my primary focus is getting them to concentrate on working ON their business and not just IN their business. In that vein, one of the concepts I...
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How to Create a Steady Stream of Referrals
I hear it all the time from my consulting and coaching clients: “Eddie, you keep telling me to be aggressive in building referral sources, but I am just so busy I don’t see how I can!” Of course, they...
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Why You Need a Strong Community Relations Program
Stop for a minute and think about your people. I don’t just mean your employees. I mean ALL your people: your customers, your contractors, your investors, and, yes, your employees, too – everyone...
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Your Success ‘Secret Weapon’ : Calculating Your Marketing Return on...
Marketing campaigns are investments. And like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely. Unfortunately, far...
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